• Using Your License, Insurance Policy, and Surety Bond To Close The Sale

    Using Your License, Insurance Policy, and Surety Bond To Close The Sale January 26, 2018

    by Jeff Rooks, 33 Mile Radius

    Disaster mitigation isn’t just about cleaning up a flood or repairing water damage. It’s also about giving your customer peace of mind in an emergency. Customers are often worried about fraud, negligence, and being overcharged. They need to not only trust that you will do a good job, but that you have their best interests in mind.

    Licensed, Bonded, and Insured

    When it comes to home services jobs, customers know one phrase more than any other: licensed, bonded, and insured. These three little words reassure customers, even if they don’t understand exactly what they mean. It’s one of, if not the most, asked question customers will want you to answer before signing a contract with you.

    Requirements vary widely by state and municipality, making it difficult for disaster mitigation and water damage professions to know what they need. Contractors-License.org is a great resource for finding state requirements. Check with individual cities and counties for local requirements.

    Obviously there is a cost associated with each, so you may be tempted to pass, especially if they aren’t required. Remember that you are investing in and protecting your business. Plus, it’s always easier to reassure potential customers when you have gone above and beyond.

    Using Them To Land The Job

    Customers need to feel comfortable bringing you into their home. Your license, bond, and insurance will increase your credibility and build trust with the customer. Publicize your certifications on your website, social media accounts, Google My Business, and in any other business listing or advertisement.

    Create a script for employees that explains you are licensed by the state and city, bonded to an exact amount, and insured for property damages and personal injury up to an exact amount. Make sure each member of your team has current copies of your proof of license, insurance, and bond and knows how to read them.

    These documents are often complex, so train employees how to explain them and answer common questions in simple terms. You may even want to highlight key information so it’s easy to find. Remember, this is about building trust with your customer, so don’t be offended if a prospective customer asks questions.

    Disaster mitigation can be extremely personal for customers. Treating them with care and compassion and showing them you care about their concerns will help build trust. Being licensed, bonded, and insured is one way of doing so and has the added benefit of keeping you protected as well. In the end, giving your customers peace of mind will grow your business and increase revenue.

    Jeff is the content editor for 33 Mile Radius, a lead generation company that connects disaster mitigation contractors to customers. Our premium leads take the hassle out of marketing, letting you focus on completing the jobs that make you money. Marketing your business is now as easy as answering the phone.